You may also want to look at email marketing benchmarks for your industry. If more people than usual are unsubscribing or reporting your emails as spam, then it’s another sign that an email list cleanup is due. If you’re using Mailchimp, you’ll find this by clicking the View Report button next to each campaign. Next, dig down into individual campaigns, and look at the unsubscribe and spam complaint rate. If there’s a pattern of declining open and click rates, you’ve got a problem. Take a look at what’s been happening over the last few email campaigns. When you login to your email marketing app, you’ll be able to see the open and click rate for your campaigns. How do you know when it’s time to clean your email list? You can usually see the first warning signs in your email marketing statistics. We’re going to use MailChimp in our examples, but the process is similar for most popular email marketing services. In this article, we’ll look at why email scrubbing is essential, and give you a step by step guide to doing it. This email list hygiene is an essential part of targeting your marketing, so you should do an email list cleanup at least a couple of times a year. What is email scrubbing? Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. Up to one-third of your subscribers will never open your emails, much less click on your call to action. If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business.Įmail lists decline by 20–30% every year. As transactional email recipients haven’t necessarily agreed to receive your email marketing they are kept in this section of your list and not added to your All Subscribers section.When’s the last time you scrubbed your email list?
Transactional emails are one-to-one emails. The subscribers you see in this section are those that have been sent transactional emails via Mandrill. If an email address continues to soft-bounce over numerous campaigns then the email address will be moved to the Cleaned list category. Mailchimp will try to deliver the campaign to soft-bounce email addresses for three days.
#MAILCHIMP TYPO IN EMAIL ADDRESS CLEANED FULL#
the recipients mailbox being full or the campaign size exceeds the maximum size allowed by the receiving server). A soft-bounce is where there is a temporary deliverability issue to an email address (e.g.As this subscriber is no longer in the All Subscribers section you’ll no longer be able to send campaigns to that person. Mailchimp moves the hard-bounced email address from the All Subscribers section of the list to the Cleaned section. A hard-bounce means that the receiving server has replied to Mailchimp that the receiving email address is not valid.Those emails that can be delivered are delivered and those that aren’t come back as a hard-bounce or soft-bounce.The email addresses in this section of a list have hard-bounced and therefore Mailchimp believes they can no longer deliver to these email addresses. they are non-deliverable email addresses. Importantly, the term Cleaned here refers to cleaned from your All Subscribers i.e. CleanedĬleaned subscribers are those where Mailchimp has determined that it isn’t possible to send campaigns to those email addresses. You may of course also import email addresses that have unsubscribed from your list should you have a large number of email addresses that you manually need to unsubscribe (this means also applies to suppression lists).Įmail addresses in the Unsubscribed category are not counted by Mailchimp when determining your subscriber amount for billing. Typically they will have clicked the unsubscribe link at the end of a campaign that you’ve sent to the subscriber. These are people that have unsubscribed from your campaigns.
The email addresses in the All Subscribers category are those for which you are billed. people that are subscribed to receive your EDM and that have not unsubscribed nor hard bounced (see below for more about bounced email addresses). These are the email addresses that you’re able to send to i.e.
0 kommentar(er)
